The Simple Growth Strategy You’ve Been Ignoring

5 Feb

Most business owners think growth means more marketing, more leads, or more offers.

But one of the most powerful growth strategies is often ignored because it feels too simple, client service.

In this episode, Mark and Caroline unpack why exceptional client experience doesn’t just improve retention, it drives growth. You’ll learn how shifting your thinking from “what we deliver” to “what clients experience” changes how people buy, refer, and stay loyal, even in competitive markets.

You’ll also hear where systems and automation can quietly damage relationships, why great service creates demand without selling, and how to identify the exact moment your clients love you most, the moment that makes growth easier, not harder.

If you want more referrals, more repeat business, and a business that grows without constantly chasing new clients, this episode will change how you think about service, systems, and growth.

In today's podcast, Mark explores:

01:13 – The three ways businesses grow and why most owners focus on the wrong one
02:16 – How exceptional service replaces awkward upsells and gets clients asking for more
03:10 – The difference between client service and client experience
04:17 – How shifting from “we provide this” to “clients get this” transforms how your business is perceived
05:58 – Why people often choose better service over better products
07:52 – How experience applies even if you’re not in a customer-facing or “exciting” industry
08:56 – Where automation and systems can quietly kill personal connection if you’re not intentional
10:15 – Why impersonal communication damages trust even when it’s efficient
11:40 – How small personal touches create massive loyalty and long-term growth
13:41 – Identifying the moment your clients love you most and use it to lower the barrier to buying
15:20 – Why strong relationships are the foundation of sustainable business growth

Quotes

“People used to come to us and they’d say, ‘I want more clients.’ And I always used to say, well hang on, do you want more clients, or do you want more business? Because there’s a difference.” - Mark Creedon

“Good service will keep your clients coming back and wanting to buy more. But the experience aspect of your business, when clients have a great experience with you, that’s what gets other people to buy from you as well.” - Caroline Creedon

“Business isn’t about your profit and loss. It’s about relationships. The relationships you have with your partners, your team, your suppliers, and your clients. If you can nail those, that’s when business really works.” - Caroline Creedon

The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted.

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About Mastermind Business Accelerator

Mastermind Business Accelerator is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximise their time, set and achieve goals, while remaining accountable.