The Simplest Way to Grow Your Business Without Working More

29 Jan

Show Notes

Does business growth actually require more effort, or better decisions?
Quite often, it’s not about doing more. It’s about choosing better.

In this episode of the Mastermind for Business Podcast, Mark and Caroline break down the three core levers that drive business growth, and why most small business owners get stuck by trying to pull all of them at once.

If growth has started to feel heavy, scattered, or harder than it should be, this conversation will help you simplify your thinking and refocus on what actually moves revenue. Rather than chasing more marketing or constantly looking for new clients, Mark explains how to identify the one growth lever that will deliver the biggest return right now, without adding pressure or longer hours.

You’ll hear why increasing prices is often the fastest way to improve profit, why existing clients are your most overlooked growth opportunity, and how referrals and relationships can outperform expensive advertising when done properly.

This episode is a reminder that simplicity builds confidence.

Pick one lever. Get clear. Execute consistently.

And grow your business in a way that protects your time, energy, and freedom.

In today's podcast, Mark explores:

00:59 – The three core levers that drive business revenue growth
01:32 – Why focusing on one growth lever at a time prevents dilution and wasted effort
03:03 – How to choose the lowest-effort, highest-return growth lever
03:57 – Why leading with value makes price increases easier and more sustainable
06:30 – Why selling more to existing clients beats chasing new leads
07:28 – How simple systems make referrals feel natural instead of awkward
10:28 – How to grow through relationships and concentric circles
11:11 – The fastest way to increase your business bottom line
14:21 – Why choosing a growth strategy you’re comfortable executing leads to better results

Quotes

“If you really want to grow, the best thing you can do is to avoid complication and engage simplicity. Simplicity is about working out which levers.” - Mark Creedon

“If you lead with value, then talking about price becomes less of an issue.” - Mark Creedon

“It’s so much easier to get more work from your existing clients than it is to go out and chase brand new clients.” - Mark Creedon

“The easiest way to increase your bottom line revenue in a business is to increase your prices, because it doesn’t cost you any more.” - Mark Creedon

“If you can add value or show that there’s value, price sort of becomes irrelevant.” - Caroline Creedon

“It’s often never about price. It’s about the quality and the perceived value.” - Caroline Creedon

The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted.

Click here to learn more about the Mastermind Business Accelerator

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About Mastermind Business Accelerator

Mastermind Business Accelerator is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximise their time, set and achieve goals, while remaining accountable.